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New Study Shows the Importance of Online Advertisement in Consumer Packaged...

Consumer packaged goods (CPG) don’t account for a large portion of online sales. CPG include items that are used by average consumers on a daily basis and need to be replaced frequently. Customers tend...

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Predicting Marketing and Public Relation Trends From Changes in Human Behavior

Marketing, communication and public relations are continuously changing now that we have entered the age of technology. In order to understand the trends of these three things, it’s important to...

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Stay Ahead of the Competition With Online Marketing

Times are changing. Handwritten documents have turned in to Word files. Print newspapers have become websites. Gaming now allows you tocommunicate with and play against people from across the globe....

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Before Hiring a Marketing Team

Hiring a marketing team for your business can be an intimidating process. Every company is unique, so finding a marketing agency that fits your specific needs is important. We’ve compiled some pointers...

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Google Launches Penguin and Knowledge Graph

Google has recently released two updates revolving around the search engine giant.  Penguin is geared toward penalizing websites’ search ranking due to spam links found on their website and stuffing...

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Social Media Monitoring for the Digital Marketer

The world of digital marketing has greatly benefited from the amount of programs available to help monitor social media sites. These products vary greatly in price, but seldom ever involve major...

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Mobile Web Increasing Importance in B2B

The world is rapidly relying more heavily on mobile use and we are often less patient when accessing information.  Mobile technology is not only for the student looking to use Facebook during class, it...

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Holiday Marketing for Your E-Commerce Website

The holidays: A time filled with snow angels, eggnog, gingerbread cookies and – of course – retail madness. While many holiday traditions have stayed in place, the dynamics of holiday shopping has...

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Does your website have bad packaging?

I was at Sam’s Club over the weekend and walked passed a food sampling station.  I love going to Sam’s Club around lunch time because it is the best free lunch in town!  This particular sample stand,...

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Your SEO Is SO 2000: Content For Users, Not ‘Bots

When you hear the word “SEO,” do you still want to keyword stuff and write for Google’s robots? If so, you need stop what you’re doing and learn about today’s SEO. SEO is arguably one of the trickiest...

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